Samsung 138 cm (55 inch) Ultra HD (4K) LED Smart TV, 7 Series 55AU7700

Open up your smart 4K experience

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Fine tuned color for a vibrant, lifelike picture

PurColor

PurColor makes watching films feel almost like you’re there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

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Feel lifelike shade of color as intended in powerful 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color mapping technology.

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Feel the reality of 4K UHD Resolution

4K UHD resolution

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.

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See dark and light in every scene

HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

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Smooth motion for a clear picture

Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.

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TV and soundbar orchestrated in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

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More screen, less bezel

3-Bezeless Design

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.

* This Samsung 55AU7700 Television image is for illustration purpose only. Actual image may vary.